Archive for Wednesday, June 5, 2002

Sandstone Amphitheatre receives name change

June 5, 2002

The sports world has Tropicana Field, Invesco Field at Mile High, the Staples Center, American Airlines Arena and numerous other corporate-related names.

Now the music world in Wyandotte County has Verizon Wireless Amphitheater.

Sandstone Amphitheatre in Bonner Springs officially became Verizon Wireless Amphitheater on Monday, June 3.

Under a seven-year agreement reached between Verizon Wireless and Clear Channel Entertainment, which has operated Sandstone Amphitheatre since 1993, the Bonner Springs concert venue will now be called Verizon Wireless Amphitheater.

The agreement between the two companies was made for an undisclosed amount of money.

Sandstone becomes the seventh of Clear Channel's 44 amphitheaters in the country to be sponsored by Verizon.

Verizon Wireless is one of the nation's largest providers of wireless communications, with more than 30 million customers.

Mark Crumpton, president of the Kansas-Missouri region for Verizon Wireless, said sponsorship of the Bonner Springs concert venue is one way the company hopes to increase its name recognition in the Kansas City metropolitan area.

"It is a good match for us because many of the people who enjoy performances at Verizon Wireless Amphitheater lead busy, active lives," Crumpton said. "We believe they are likely to embrace our advanced wireless technology to stay in touch with friends, family and work."

Patrick Leahy, Clear Channel Entertainment's chief operating officer for the central region, said the agreement between the two companies could lead the way for Verizon Wireless to do a variety of musical promotions.

"Verizon Wireless Amphitheater is one of America's premier concert venues, and we are thrilled that Verizon Wireless recognizes the abundant opportunities provided by having its name connected to a venue famous for attracting the biggest names in entertainment."

The Unified Government of Wyandotte County and Kansas City, Kan., which owns Sandstone Amphitheatre, will not receive any money as a result of the name-change agreement between the two companies.

The reason the Unified Government could not receive any money from the deal is because of the lease contract the former county government signed with the company.

Don Denney, public information officer for the Unified Government, said the lease agreement made with Clear Channel Entertainment in 1993 allows the company to change the name of the concert venue.

While the company's current lease expires at the end of this year, Denney said Clear Channel Entertainment has already notified the Unified Government that it plans to renew the lease for another five years.

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