Archive for Thursday, April 28, 2005

Historical society, city intern collaborate on new, colorful museum brochure

April 28, 2005

The Lansing Historical Museum may start attracting some more attention, thanks to its new brochure.

At least, that's what Shanae Randolph, the city's director of economic development and Convention and Visitors Bureau, is hoping. She commissioned a Lansing High School grad to redesign the brochure earlier this year.

Randolph said she wanted to help the Lansing Historical Society, which runs the museum, to update its brochure.

"It would be nice if they had something a little more colorful," she said.

She also wanted the brochure to include society membership information, which has not been in the last two versions of the brochure.

Randolph asked Audra Calloway, a December graduate of Kansas State University, to make a new brochure because she knew Calloway, a public relations major, had design experience from school. Calloway completed the brochure as an unpaid internship with the city.

Calloway, who graduated from LHS in 2000, said she worked with members of the historical society to take digital photos of the outside of the museum and some of its displays. She said she worked mainly on the design and used text from previous brochures. Though she said she generally enjoyed the writing aspect of her field most, she said she was glad to get a rest from it on this project. While she worked on the brochure, Calloway was also getting ready to move to Denver to look for a job.

Calloway said she, like Randolph, hoped to generate awareness and support for the museum.

"I just hope that it gets more people to visit the museum," she said.

Linda Lockwood, president of the historical society, said it was Randolph's idea to redesign the brochure.

"It was time for ours to be updated, we just hadn't taken the initiative to do it," Lockwood said.

Lockwood said the museum's brochure hadn't been updated for at least two or three years. She said the society approved the new brochure at its last meeting.

Historical society secretary Verlin Tompkins said the new brochure was the fifth edition. The previous version included only one picture of the museum and was printed in black and white. The new version includes seven color photos and a membership form.

"It's a good time to do this," Tompkins said, "because not only are we out of the old ones, we're on the threshold of great things."


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