Archive for Thursday, May 17, 2007

Hospitals win advertising awards

May 17, 2007

Providence Medical Center, Kansas City, Kan., and St. John Hospital, Leavenworth, recently received four awards in the 24th Annual Healthcare Advertising Awards competition.

The hospitals' marketing campaigns and ads competed on a national level with more than 4,300 entries from across the United States. A national panel of judges reviewed the entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. "It's quite an honor for our staff's marketing efforts to be recognized on a national level in such a prestigious competition," said Jay Levine, director of business development for the hospitals.

The award-winners were:

¢ Providence, Silver Award, Newspaper Advertising/Single Ad, Chest Pain Accreditation. Cindy McGuire, marketing coordinator, produced this ad in conjunction with the hospitals' agency, BVK.

¢ Providence, Bronze Award, Total Public Relations Campaign, Tobacco Free. Catherine Rice, senior communications specialist, coordinated a variety of elements, such as ads, posters, fliers and table tents, to communicate the hospitals' new Tobacco Free Campus Policy to Providence and St. John.

¢ Providence, Award of Merit, Calendar. Rice worked closely with the hospital's vice president of mission integration to create a calendar focused on Providence and St. John's "Culture of Loving Care" initiative.

¢ St. John, Bronze Award, Magazine Advertising/Single Ad, Generations. McGuire again worked with agency BVK on this ad.

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