Archive for Thursday, May 31, 2007

Hunt’s on for Main St. shoppers

City to initiate new promotion

May 31, 2007

The city of Lansing is on a hunt for more consumer traffic for Main Street businesses during the road's extensive construction project.

As a way to bring in that additional business, the city's Department of Economic Development and the administrator's office will conduct a "Main Street Treasure Hunt."

Starting June 15, Lansing residents will be able to access a list of about 25 trivia questions about Lansing and the Leavenworth County area. The object of the search will be to go to all of the participating businesses and locate the answers to the questions to win a prize.

Ken Miller, Main Street project liaison, said participating businesses would be assigned a question and an answer to give to customers who requested it. Anyone who answered all of the questions correctly would be eligible to be entered in the drawing to win $100, $75 or $50 in "Main Street Bucks." These winnings will act as real dollar amounts at any of the businesses participating in the treasure hunt.

Kathy Barrymore, store manager of Dollar General, said she thought the treasure hunt was a great idea. She said anything that could be done to help get customers into the store would help.

Since construction began last year, Barrymore said she had seen a drop in sales at Dollar General. She said the store had tried to use coupons to help lure customers but thought the treasure hunt would give the store an extra push.

Miller said the city officials understood businesses were taking a hit to their sales by having construction right out front, so they wanted to make the contest geared toward retail businesses and focus on increasing walk-in traffic. The treasure hunt was one idea Miller said to get Lansing residents to brave the construction and keep money local. Jamie Hurt, director of marketing and advertising for Popeye's Chicken, said her business chose to participate in the treasure hunt because she thought it would be a fun and different way to get more customers into the restaurant.

"We've really been hurt by the construction, so we are really excited about this opportunity to get more customers," she said.

Hurt said she thought the treasure hunt would not only benefit local businesses affected by the construction but also give Lansing residents a fun activity to participate in outside of the house and down on Main Street.

The trivia questions will be available at the Lansing Web site, starting June 15. Participants will have until the end of July to gather as many answers as possible to be eligible for one of the three prizes.


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