March 8, 2011
Professional cyclist and cancer survivor Lance Armstrong cracks a joke with Livestrong Foundation president and CEO Doug Ulman, left, and Sporting Kansas City co-owner Cliff Illig, right, near the end of the press conference announcing the Major League Soccer franchise's teaming with the Livestrong Foundation. The partnership includes naming the club's new stadium Livestrong Sporting Park.
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Kansas City’s Major League Soccer franchise is still in the early days of its rebranding effort as Sporting Kansas City, but the club hopes to get a boost from a new partnership with one of the most powerhouse brands in the world.